About us

MAKE NATURE NOT FAKE!

A woman's eyelashes are the most expressive accessories on her face - if the right products are used! Délauria has made it its mission to develop high-quality products that highlight the maximum of natural eyelashes and develop their own aura.

DÉLAURIA – WHERE BEAUTY MEETS AURA

The brand Délauria focuses on the natural aura of every woman, which is best emphasized with the precisely developed products. The word "Del aura" comes from Spanish and means "the aura". It is found in the first name of the founder Laura Isabella with Spanish roots. In the second first name "Isabella" is the Italian word "Bella" for beauty. Aura and beauty, two central concepts of the Délauria brand, which are closely linked to the name of the founder. Coincidence or fate? Perhaps both, but in any case commitment and mission!

IT ALL STARTS WITH A FIRST GLANCE

The story of the brand Délauria began over 16 years ago in Munich: In her teens, the founder had a neighbor whose eyes fascinated her every time, she just couldn't look away. This neighbor was naturally blessed with long, curved eyelashes, which she expertly staged in deep black mascara. No eye shadow, no eyeliner, just her lashes! Her look was so expressive and her charisma so mysterious. She had blue eyes like Laura Isabella, but she made more of them! Especially from her eyelashes. However, the founder lacked curl and length and so began her first unconscious years of learning.

THE APPRENTICESHIP YEARS OF LAURA ISABELLA

She started experimenting with all kinds of mascaras. From drugstore products to high-end mascaras. She tried bristle brushes, silicone brushes, even vibrating brushes and countless textures. For nights on end, she would mascara her lashes and take off her makeup again to achieve that unique look. To no avail for a long time, until she discovered a mascara that she was reasonably happy with. She remained faithful to this mascara for over 16 years. Later, it was taken off the market and Laura bought up all the leftovers at airports and remaining stocks abroad - until this supply was also exhausted. In the following years, Laura tried out other new mascaras that came on the market - but without the desired effect. She trained as a lash designer and learned the art of 1:1 artificial eyelash extensions and the elaborate volume technique. She had her lashes artificially lengthened, but the aura was not the same and the feeling of natural, beautiful lashes is incomparable, gentler and cheaper.

HOW DOES THE NEXT PLAN LOOK LIKE? GIRL POWER!

Sie begann, im Internet zu recherchieren, wie man erfolgreiche Produkte entwickelt. Sie lernte schnell, dass Mascara die Königsdisziplin der dekorativen Kosmetischen bedeutet, da die einzelnen Komponenten des Abstreifers, der Textur und der Bürste ein perfektes Zusammenspiel ergeben müssen. Sie recherchierte weiter, bis sie erfolgreiche Produzenten nach ihren Vorstellungen in Italien fand. Laura Isabella schrieb tagelang an ausführlichen Briefings mit dem perfektionistischem Fokus auf den gewissen Look und erhielt über 300 Samples. Monatelanges testen und jede Kleinigkeit der einzelnen Komponenten wurden optimiert, bis alles stimmte. Irgendwann erkannte sie, dass ihre Erwartungen nicht nur erfüllt, sondern weit übertroffen wurden!

Im Vergleich zu ihren älteren Fotos zu den neuen Resultaten konnte eine ganz andere Dimension von Look kreiert werden: ‚Ich hatte mittlerweile einen neuen Look kreiert, der sichtbar besser war als der, den ich solange gesucht hatte!'

Das 1. Hero Produkt aus dem Hause Délauria - the signature of your Aura 

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